Thursday, 8 September 2011

Free Shipping: Seven Ways it Can Hook Your Customers

If there's one thing Americans love, it's free shipping. Here are seven popular ways to offer this much desired perk.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/s3woaTqo4y4/220215

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FirstBank: Waste of Paper

FirstBank: Waste of Paper

Advertising Agency: TDA, Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Barrett Brynestad
Copywriter: Jeremy Seibold

Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.

Source: http://adsoftheworld.com/media/print/firstbank_waste_of_paper

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Sofa-Shaped Popcorn Bags Sell Sofas



Sofa-shaped popcorn bags promote a sofa event at a department store in Brazil to the tune of a 17% increase in sofa sales, according to Ogilvy Brasil, the agency behind the stunt. Don't think I've seen popcorn bags used as an ad medium before. Very nice.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/YhTjxMG5MdA/sofa-shaped-popcorn-bags-sell-sofas.html

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Jerry Yang Is Trying To Buy Yahoo (YHOO)


Yahoo cofounder and one-time (failed) CEO Jerry Yang is trying to take control of the company again.

He's trying to buy it.

There is a feud going on between Yang and Yahoo chairman Roy Bostock.

"Bostock is trying to keep Yang out," says a source close to the situation.

"It's playing out in meetings here."

Our source does not believe Yang has yet to find the capital needed.

Yang currently owns 3.63% of Yahoo. His fellow cofounder, and likely ally, David Filo, owns 5.80%.

Briefed on the details of this story a spokesman for the Yahoo board says "no comment."

Earlier today, activist hedge funder Daniel Loeb announced a 5.1% position in Yahoo and wrote a letter demanding that much of the company's board step down.

Earlier this week, Yahoo fired its CEO, Carol Bartz.

Click here to see who else owns Yahoo >>

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Join the conversation about this story »

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Source: http://feedproxy.google.com/~r/businessinsider/~3/TEhutk7Qt_M/jerry-yang-is-trying-to-buy-yahoo-2011-9

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Volvo: Sail

Volvo: Sail

Advertising Agency: MediaWay, Portugal
Creative Director / Art Director: Marco Leal
Copywriter: Diana Coimbra
Published: September 2011

Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.

Source: http://adsoftheworld.com/media/dm/volvo_sail

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Greenpeace: White Roofs Polar Bear, White Roofs Arctic Fox, White Roofs Arctic Hare

“White is the new green. Simply painting your roof white reflects the sun?s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home [...]

Source: http://www.ibelieveinadv.com/2011/09/greenpeace-white-roofs-polar-bear-white-roofs-arctic-fox-white-roofs-arctic-hare/

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