Wednesday, 29 June 2011

Strategic Defaulters: Your Strange and Growing New Market Segment

Experian data shows that in the first half of 2010, an estimated 275,000 people just walked away from mortgages they could afford to keep paying because they had become such awful investments. How big of a deal is this for marketers?


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/cvDo-MhYOJc/

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