Source: http://www.ibelieveinadv.com/2011/07/coca-cola-the-wallet-of-happiness/
Wednesday, 20 July 2011
Coca-Cola: The Wallet Of Happiness
As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people’s honesty. Advertising Agency: McCann, Erickson, Peru Creative Directors: Ricardo Mares, Nicol�s Romano, Mauricio Fernandez Art Director: Ricardo Toyohama Copywriter: Giacomo Ferruzo Filmmaker: Alejandro Ug�s / La F�rmula Additional credits: Anggelo [...]
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