Challenge: How to launch local ice coffee in a highly saturated market owned by two international brands and link it with the brand name "Flert" (flirt).
Solution: Put it on the streets where both are consumed most often, especially in the summer, make the flirting of the media alive and spread the message about the new product in the communication space where it belongs - on the go.
Results: A lot of positive reactions on the street, but also generated digital media buzz on twitter and facebook with a minimal budget.
Advertising Agency: lpt communication, Belgrade, Serbia
Creative Director: Ivan ?ivkovi?
Art Directors: Mira Karaklaji?, Milo? Milanovi?
Copywriter: Bojan ?aptovi?
Account team: Milica Okanovi?, Radojka Govedarica, Jovana Miljkovi?
Producer: Sne?ana Spasi? ? ?drnja, Igor Proki?
Collection of hot and sexy logos
Source: http://adsoftheworld.com/media/ambient/imlek_dairy_products_company_media_flirting
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