A fictional character at Rexcell made a secret movie that was sent to prospects around Europe. This way of communicating in the business is very very rare and had a huge impact. The projection was to get 2-3 meetings set up. The result was 22 successful sales meetings and about 20 units were sent.
Advertising Agency: Clara, Karlstad, Sweden
Art Director: Fredrik Ternstr�m
Copywriter: �sa Jernf�lt
Account manager: Janne Svensson
Production manager: Ulrika Evensson
Assistant Art Directors: Jon Skoglund, Frans Fj�llstr�m
Photographer: Jonas Rudstr�m
Director: Anders Lipkin
Actor: Markus Levin
Published: April 2011
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Source: http://adsoftheworld.com/media/dm/rexcell_tissue_airlaid_your_friend_at_rexcell
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