Sunday, 15 May 2011

Selling 'The X Factor'


Fox's upcoming "X Factor" may walk like "American Idol" and talk like "American Idol," but it's not being sold to advertisers like its singing network sibling.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/h3WD8_pAylw/article.php

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