Media Decoder: Forecaster Trims Prediction for Ad Spending

A new forecast from ZenithOptimedia calls for worldwide ad spending this year to increase 4.1 percent compared with last year. Its previous forecast was for a gain of 4.2 percent compared with 2010.

Source: http://feeds.nytimes.com/click.phdo?i=98cf9a102cb7aa5b7f9e3db143e444c1

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