Women Influencers Are Susceptible (You Guessed It) to Influence

A survey by Marina maher shows that even in word-of-mouth campaigns that don't directly involve advertising, media brands and their associated talent can play a substantial role in influencing influential women.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/0som1dMIUsQ/article.php

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