Calorilight
Makes meals 50% lighter
Say goodbye to calories
Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte
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Source: http://adsoftheworld.com/media/print/calorilight_chocolate
Source: http://www.ibelieveinadv.com/2011/05/museum-of-childhood-fingers-teacher-plasticine-minds/
It's the video everyone keeps talking about and over 1 million people have seen.
In response to a January Newsweek article that listed it as a dying city, 5,000 Grand Rapids, Michigan residents got together a made of video of themselves lip-syncing to Don McLean's 'American Pie.'
It is great.
Also? Directed by Rob Bliss, it was all done in one shot.
So who are the folks marching along singing 'bye, bye...'?
We took a look at some of the Grand Rapids citizens who flocked to the city streets...from city government figures to social media entrepreneurs, local news reporters and performers.
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Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/988pW8P2jPU/219713
In response to mass unemployment and the prospect of emigrating, an unemployed Irish graduate has spent ?2,000 (�1,745) on a massive billboard advertisement asking employers not to let him leave the Republic.
F�ilim Mac An Iomaire, who erected an advertising hoarding on the busy Merrion Road in south Dublin in a bid to find a job, has said he has been overwhelmed by the response.
The ad contains a picture of the 26-year-old marketing graduate facing a number of famous landmarks from Sydney, London and New York with the message: "Save me from emigration."
His ad has struck a chord across Ireland at a time when around 50,000 citizens, many of them young graduates, are expected to leave the Republic this year for work abroad. There are still up to 400,000 jobless workers in Ireland due to the property crash and the country's fiscal crisis.
Mac An Iomaire said he came up with the idea after being unemployed for eight months after a year abroad in Australia.
"I had a good bit of money saved when I came home from Australia but I was managing to live on jobseeker's allowance. I gave it a week of hard thinking to come up with the concept and nothing was going to stop me then," he said.
"The great thing is that everyone's been so positive about it, no one has really had a bad word to say.
"Everybody who is close to me knows I've been pretty miffed about being unemployed and feeling like I've been on the sidelines."
Mac An Iomaire also set up a Facebook page and Twitter account, @Joblesspaddy and has been inundated with emails and messages.
"I've had some really nice replies, some CV experts are willing to spruce up my CV so I'm pretty overwhelmed with that," he said.
"It looks good for something to come out of it anyway.
"I am not exactly looking for a concrete job offer, I would sooner go through the whole process of doing an interview," he added.
Source: http://www.guardian.co.uk/business/2011/may/31/jobless-paddy-ireland-billboard-ad
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/fa6BRxb-ZlA/
'This ad is talking about feeling like a piece of man meat caught between the coy attentions of two smouldering brunettes'
Nescaf� claims its new product is the hassle-free way to make the perfect white coffee with sugar because, y'know, otherwise you need at least three years at barista college to learn how. Perhaps we find ourselves at a barista college in the company's latest ad. We're launched into a messy world of ill-matching furniture populated by a group of gurning haircuts wearing Volkswagen campervan T-shirts and sporting laissez-faire facial fuzz ? Yes, these are students all right. "We all know that after-party feeling," the voiceover sympathises. We do of course, but Nescaf� isn't talking about dry retching at the toilet. No, they're talking about feeling like a piece of man meat caught between the coy attentions of two smouldering brunettes. Or, at least that's what we're led to believe as our protagonist sleepily descends the stairs, exchanging furtive glances with a duo of amorous undergrads.
There's a sense of ambiguity in the air as the Supergrass soundtrack drags us through the next 30 seconds. Have the aforementioned nymphs locked horns in a battle for our hero's affections? Or, given the awkward looks and the ad's emphasis on the product name, have we been thrust into the morning after the drunken threesome of the night before? Who knows. But one thing that is clear is that there's no better way to smooth over the night's events than by sharing a mug of hot, sugary, powdery liquid. It's about as aspirational as instant coffee adverts get, but if Nescaf� really is attempting to sell group sex to students then perhaps next time it could at least get the maths right.
See the ad here
Source: http://www.guardian.co.uk/tv-and-radio/2011/may/14/the-hard-sell-nescafe-3-in-1
Never been easier to prevent the expression lines.
Neutrogena released an interactive booklet in which people can share their own experience in how to eliminate expression lines. Created by DDB Brasil, the ad has actual lines, as if they were wrinkles on women faces. To eliminate them, the reader must pull the product?s package. The action refers to the use of night time facial moisturizer Neutrogena Ultra-light, which prevents and softens the appearance of expression lines.
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Andr� Pedroso, Mariana S�
Art Director: Samyr Souen
Copywriter: Rodrigo Mendon�a
Account Supervisor: Cristiane Pereira Heal, Fernanda Marin, Carolina Franco do Amaral, Giordana Scarpellini
Art Buyer: Clariana Costa and Carmen Castillo
Photographer (model): Maur�cio Nahas
Photographer (Pack): Marcel Valvassori
Image Treatment : 24\7
Graphic production: Clariana Costa and Anelito N�brega
Typographer: P+E galeria digital
Animation: Felipe Rolli
Advertiser's Supervisor: Fernanda Rol
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Source: http://adsoftheworld.com/media/dm/neutrogena_wrinkled_ad
