Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/fKER9AasYDs/
Sunday, 31 July 2011
After 50 Years, DraftFCB's Relationship With SC Johnson to End
Ogilvy & Mather and Energy BBDO will split much of the marketing duties; media planning and buying were split between OMG and Group M, respectively. 
Sofa-Shaped Popcorn Bags Sell Sofas
Sofa-shaped popcorn bags promote a sofa event at a department store in Brazil to the tune of a 17% increase in sofa sales, according to Ogilvy Brasil, the agency behind the stunt. Don't think I've seen popcorn bags used as an ad medium before. Very nice.
Yashida Yar: Ice Sculptuyres
Advertising Agency: Publicis, Singapore Creative Director: Alex Lim Thye Aun Art Director: Alex Lim Thye Aun, Tattoo Yar Copywriter: Alex Lim Thye Aun Designer: Tam Ivy San Copywriter: Kee Wei Shern Photographer: Jeremy Wong (Nemesis Pictures) Retoucher: Felix Wang CCO: Calvin Soh
Source: http://www.ibelieveinadv.com/2011/07/yashida-yar-ice-sculptuyres/
Video: What's the Best Way to Beat Startup Stress?
Startup America Partnership Chief Executive Scott Case says to relieve the pressure of running a business, it's often best to give yourself some 'white space' to decompress. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/E1AN55qN3bg/220057
Times Gets Readers to Pay for 'Terrible' Website, Fortune Gets Forbes' Goat
Steve Forbes responded to the Fortune article, which hit just as the Forbes board was meeting, with a staff memo claiming the piece was published "with the clear intention of disrupting the business of its most formidable competitor." 
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/Cw7cXOCDUXo/
Five Truths About Social Media Marketing
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/NpZ1lrvc4D8/220084
Five Truths About Social Media Marketing
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/NpZ1lrvc4D8/220084
Saturday, 30 July 2011
Blush: Dirty, Watch, Secrets, Scoop, Hacking
Advertising Agency: Glow, Berlin, Germany Creative Director: Johannes Krempl Art Director: Anthony Cliff
Source: http://www.ibelieveinadv.com/2011/07/blush-dirty-watch-secrets-scoop-hacking/
How Nascar Is Starting a Turnaround
Nascar is jump-starting race attendance and TV ratings with a five-year plan to make the sport more youthful and appealing toward new audiences. And it's already bringing them back to the track.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/q_Jkg5NqwKY/
The Road to Racine: An SC Johnson Timeline
SC Johnson's parting with Draft breaks up a pairing that dated back in the early 1950s, when FCB first joined the consumer products giant's roster. Here's a look at how the relationship evolved over the last half century. 
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/a94PTHI4EGs/
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