Source: http://feeds.nytimes.com/click.phdo?i=b278fb7e1e1ceae5620dcf3b312c2d69
Thursday, 30 June 2011
Beck Uses Last Show on Fox to Allude to His New Venture
Glenn Beck spent his final day at the Fox News Channel thanking his viewers and colleagues and promoting his new Internet channel, GBTV, to the best of his contractual ability.
Media Decoder: MSNBC Suspends Halperin Over Slur
Mark Halperin, an analyst, disparaged President Obama?s behavior at a news conference.
Source: http://feeds.nytimes.com/click.phdo?i=adc45e90cee0d361ddc6aa87cffdced9
Meet the Entrepreneurs Behind the Booming Business of Games
These guys aren't playing around. And social-gaming incubator chief Peter Relan is the game master. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/puu8rW6tP48/219641
MINI Countryman: Countryman Flow
Advertising Agency: BSUR Agency, Amsterdam, The Netherlands Chief Creative Officer: Jason Schragger, Paulo Martins Art Director: Rolando Cordova, Ben Tucker Copywriter: Gian Carlo Lanfranco, Rob Phillips Agency Producer: Corey Bartha Planner: Stein Janssen Account Manager: Thijs Van Dam Account Supervisor: Mia Drexl-Schegg Production Company: Smuggler Director: Brian Beletic Sound Design: Brian Emrich. Post Production: Sway [...]
Source: http://www.ibelieveinadv.com/2011/06/mini-countryman-flow/
Wednesday, 29 June 2011
Simon Cowell's Red or Black gameshow signs �1m sponsorship deal
Red or Black, which will be fronted by Anthony McPartlin and Declan Donnelly, secures deal with Domino's Pizza
Simon Cowell's new big-budget primetime ITV1 gameshow Red or Black has signed up Domino's Pizza in a sponsorship deal thought to be worth more than �1m.
The show, which will be fronted by Anthony McPartlin and Declan Donnelly, gives contestants the chance to win �1m on the spin of wheel.
Like Cowell's other ITV1 shows, The X Factor and Britain's Got Talent, the production will be filmed in an arena ? in this case, Wembley Arena.
Media sources put the Domino's deal at �1m-plus and for its money it will get a package that includes TV, online and mobile sponsorship as well as "off-air activation". The show will be stripped across a week, airing in the autumn.
Domino's is no stranger to Cowell's programming having sponsored Britain's Got Talent for the last three years; MoneySupermarket.com took over this year.
Domino's turned to ITV after ending its decade-long sponsorship of The Simpsons on Sky1 in 2008, ending one of the most successful advertiser tie-ups in UK multichannel TV history.
"With its fast-paced, edge of your seat format, we know that viewers are going to be glued to their screens and while they're deciding Red or Black at home," said Simon Wallis, sales and marketing director at Domino's. "The home is our point of sale so unmissable TV events such as Red or Black create an ideal time for a product, such as pizza."
The deal was negotiated by ITV Commercial and Arena Media, Domino's media buying agency, with sponsorship idents for the TV show to be made by creative agency Big Communications.
"This collaboration is a great example of how ITV wants to work with its customers in the future," said Simon Daglish, ITV's new director of multi-platforms and partnerships.
Last month it emerged that the makers of Red or Black, a co-production between Cowell's Syco and ITV Studios, had unsuccessfully tried to persuade National Lottery operator Camelot to come on board.
There have been negotiations to bring on board another gaming partner, although no announcement on a deal has so far been made.
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Source: http://www.guardian.co.uk/media/2011/jun/27/simon-cowell-red-or-black-sponsorship
Ballmer Hits Back At Critics: YOU TELL ME IF I LACK ENERGY OR CONVICTION! (MSFT)
Steve Ballmer is literally shouting down the critics who think he should be leaving his post as CEO of Microsoft.
Geekwire has a great audio clip of Ballmer speaking at the Seattle Rotary Club where someone asked him for his reaction to people that say it's time for him to leave.
He bellowed as only he can, "YOU TELL ME IF I LACK ENERGY OR CONVICTION, or we're not driving all the change we need to drive."
(That was met with applause from the Rotary Club.)
We don't think anyone has ever questioned Ballmer's energy or conviction. It's always been about his ability to execute and see around the corner that has been under question. Microsoft is driving more change with the introduction of Windows Phone, but it's really late to the party and so far it's completely missing out on the next wave of computing -- tablets like the iPad.
Ballmer was also asked about Windows 8 and what it means to Microsoft. His response: "You cut me open and saw what was inside: Windows. Windows. Windows. Windows ... Our company was born on the back of Windows. Windows underpins a huge percentage of all of our success, all of our profitability, all of the important things that we do. So, how important is it? Very, would be a very fair answer."
It's worth your time to go over to Geekwire and listen to the whole clip »
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See Also:
- This Is How Hard It Is To Compete With Google
- It's Getting Awfully Lonely In PC Land
- THE GOOGLE INVESTOR: Google Makes The Most Sense To Put Hulu Out Of Its Misery And Just Buy It
BandSports: Grandpa
24/7 Sports Channel
BandSports
Advertising Agency: Ogilvy Brasil, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Eduardo Doss
Copywriter: Hugo Veiga
Advertiser's Supervisor: Alexandre Bortolai
Account Manager: Evandro Guimaraes
Account Supervisor: Carolina Vieira
Producer: Antonio Carlos
Art Buyer: Nanci Bonani
Photographer: Getty Images
Media Director: Toco Monteleone
Published: 2011
Winners of the 2011 Cannes Lions International Festival of Creativity
Source: http://adsoftheworld.com/media/print/bandsports_grandpa
How Loudly Will 'The Voice' Carry Come Spring?
"The Voice" is performing very well for NBC, but media buyers predict its commercial ratings next season won't come close to similar programs such as "American Idol," "The X Factor" and "Dancing With the Stars."
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/V7cVU5Idsyw/
Justices Agree to Consider F.C.C. Rules on Indecency
Broadcasters maintain the F.C.C.?s rules against nudity and expletives on television are a First Amendment violation.
Source: http://feeds.nytimes.com/click.phdo?i=ba66cf9fb417e0f70877b6b546243c8a
Editions Points: Obama
Words that changed the world.
Famous speeches in pocket book collection.
Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Anne De Maupeou, V�ronique Sels, S�bastien Vacherot
Executive Creative Directors: Anne De Maupeou, V�ronique Sels, S�bastien Vacherot
Art Directors: Souen Le Van, Romain Galli
Copywriters: Romain Galli, Souen Le Van
Advertiser's Supervisors: Emmanuelle Vial, Catherine Laupr�tre
Account Manager: C�cile Henderyckx
Account Supervisor: Michel Kowalski
Art Buyer: Jean-Luc Chirio/Aur�lie Lubot
Illustrator: Am I Collective
Typographer: Am I Collective
Winners of the 2011 Cannes Lions International Festival of Creativity
Source: http://adsoftheworld.com/media/print/editions_points_obama
Strategic Defaulters: Your Strange and Growing New Market Segment
Experian data shows that in the first half of 2010, an estimated 275,000 people just walked away from mortgages they could afford to keep paying because they had become such awful investments. How big of a deal is this for marketers? 
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/cvDo-MhYOJc/
Supreme Court Strikes Down Violent Video-Game Limits
The U.S. Supreme Court struck down a California law prohibiting sales of violent video games to minors, saying the ban is an unconstitutional infringement on speech rights.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/kICi9SJnljw/
Tuesday, 28 June 2011
Networking: It's Not About Who You Know, It's About Who Knows You
Skimming employment and job seeking articles on the web, I came across the quintessential, "It's About Who You Know," article. This thought process is a give up, stop working and accept your status methodology.
Moreover, this type of thinking is not only unhealthy, it breeds jealously towards those who are successful in their career. In business unless you can make somebody money, they don't care if you're the son or daughter of royalty.
Do you ever hear of the Google CEO hiring his cousin? This is nepotism at its best and the shareholders would have his neck, not to mention his job.
Even if the executive were to find his cousin a job at another firm, he or she would have to work five times as hard in order to be accepted by his or her coworkers.
This is why honest, smart business executives shy away from hiring those they know because typically it ends up in a disaster and can ruin relationships, not to mention businesses.
Therefore, if relying on someone else does not work, how do you, the job seeker, get to where you want to be in your career?
The answer is simple. Start subscribing to the attitude that it is who knows you and what can you do for them instead of the "it's who you know" frame of mind.
Here are 3 ways to get the people whom you want to recognize you to offer you the positions you want and the salary you deserve.
- Obtain a "Sickening Work Ethic" In 5 Days
Years ago, Barbara Walters asked Will Smith why he is so successful. Being a kid from a tough area in Philadelphia, she was intrigued as to how he got as far as he has. Smith answered that he had a "sickening work ethic."
How do you get into this mind frame? Typically, it takes 5 days to change your work ethic, or any habitual behavior or thought process, really. Therefore, you are going to have to sit down in front of the computer day 1 - 3 and endure the, for lack of a better word, pain. Then, it gets easier and the extra hours of work you put in will prove to be nothing short of an amazing investment.
Effectively Market Yourself On The Web
Many job seekers spend too much time mulling over whether their resume is any good instead of focusing on what they look like off paper. As a job seeker, if you want people to recognize you (which is the only way to achieve what you set out to), write a solid LinkedIn profile with a flattering picture, begin getting articles published (you can start on EzineArticles) and start a blog with your work.
Speaking of blogs, if you have a personal blog - be it about cooking, childrearing, your favorite books, or whatever else - either totally isolate it from your professional self online, or go back and read your archives with the eye of a prospective employer.
Anything you wouldn't want to read about an employee yourself, delete. What you put in writing on the Internet is always available somewhere, but you can at least take basic steps to be reasonably sure of a professional online persona.
In the end, you want people who Google your name to find positive information about yourself and the best way to do so is to begin writing. Nearly 100% of job seekers whom I come across have not thought about this route, but next time you write about hedge fund marketing, the right person may read the article.
Pick an Industry and Job, Then Shine In It
The best way to get recognition for your work and become the "person to know" is to find a job you love and begin that position with the mindset that you are going to fight hard enough to become the best at what you do. Start working 10 - 12 hour days, keep a stiff upper lip and people will notice you in any town you wish from New York City to Anchorage, Alaska.
As you further your career, you will realize that relationships go a long way and, in the end contribute to one's success. However, the extent of the contribution relies solely on your position within the relationships.
Ken Sundheim is the President of KAS Placement Sales and Marketing Staffing Agencies and sales recruitment agency in NYC.
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