Bonus track: one hacker explores how Content ID works.
Sunday, 11 September 2011
YouTube Identifies Soundtracks, Creates Auto Playlists?
Bonus track: one hacker explores how Content ID works.
Customer Acquisition & Conversion Strategies
Customers are the lifeblood of every business. Successful marketing strategies build successful businesses.
Source: http://www.suite101.com/content/customer-acquisition--conversion-strategies-a376851
CBS Tries to Teach Print Ads to Speak to Promote Fall Season
CBS is again trying to make print ads for its fall season come to life, this time with shortcodes readers can dial to get video on their smartphones.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/T9v2sGE5Gzc/
How a New Design Label Broke into Fashion Week (Video)
Porter Grey, a fashion line started by sisters Alexandra & Kristen O'Neill in 2006, is making its second appearance at Fashion Week. Find out how they learned the business and made it into one of the industry's biggest showcases. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/3l7C_qHRsOA/220290
Saturday, 10 September 2011
Five Overlooked Legal Mistakes Entrepreneurs Make
When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/VUbW7xICTv4/220224
Loducca: Twipsum
URL: http://twitteripsum.com Created by brazilian agency Loducca, Twipsum is an experimental website that generates filler text based on tweets. It works as the ‘old’ Lorem Ipsum, used in graphic design to demonstrate font and typography on the layout before putting the real text content. To get a custom Twipsum filler text, just type a Twitter [...]
Source: http://www.ibelieveinadv.com/2011/09/loducca-twipsum/
Caribe Comp: Paris
Secrets well kept. Samsung 320GB
Advertising Agency: Excell Ogilvy, Tegucigalpa, Honduras
Art Director: Victor Saravia
Copywriter: Ernesto Villela
Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.
Source: http://adsoftheworld.com/media/print/caribe_comp_paris
Journalism's Primary Duty Is To Its Readers, Not Advertisers
"Henry Luce, a co-founder of TIME, disdained the notion of giveaway publications that relied solely on ad revenue. He called that formula "morally abhorrent" and also "economically self-defeating." That was because he believed that good journalism required that a publication's primary duty be to its readers, not to its advertisers. In an advertising-only revenue model, the incentive is perverse. It is also self-defeating, because eventually you will weaken your bond with your readers if you do not feel directly dependent on them for your revenue."
Time, "How To Save Your Newspaper", 2009
I keep thinking about this quote but forgetting where I first saw it, so I'm parking it here. It's a good thought; probably applies to a lot of web and mobile apps, too.
Sanitarium Marmite: Bringing Home The Kiwis
Advertising Agency: Ogilvy, Auckland, New Zealand Executive Creative Director: Damon O’Leary Interactive Creative Director: Greg Whitham Creatives: Freddie Coltart, Matt Williams Account Director: Posey Wall Agency Producer: Amanda Chambers, Jane Mill Head of Digital Production: Matt Abraham
Source: http://www.ibelieveinadv.com/2011/09/sanitarium-marmite-bringing-home-the-kiwis-2/
Some Channels Forgoing Prime-Time 9/11 Programming
The start of the professional football season and series finales compete with documentaries on the Sept. 11 attacks for television viewers.
Source: http://feeds.nytimes.com/click.phdo?i=9290fd66a8d5648a952f05dfc0016bd3
Advertising: FedEx to Introduce New Campaign - Advertising
The new FedEx campaign, carrying the theme ?Solutions that matter,? starts with the first game of the N.F.L. season.
Source: http://feeds.nytimes.com/click.phdo?i=47d9329cb8db230a1d75db274a7f7b75
Trinity Mirror abandons sport title
Trinity Mirror has abandoned plans to launch a national sports newspaper, which had been scheduled for launch at the start of the new football season last month.
The publisher was reported by Media Week to have showed dummy copies of the twice-weekly paid-for title to a number of media agencies during the summer.
The magazine quotes a source as saying that the launch had been shelved because of the big circulation uplift enjoyed by the group's Sunday Mirror and The People after the closure of the News of the World.
But it cites "another well-placed source" who said Trinity's executives "simply decided there was not sufficient advertising support for a dedicated sports title."
National papers in Britain find it hard to persuade media buyers to place adverts on sports pages.
But I have long thought that a really professional sports-only paper could work - if it could find enough advertising support.
I fancied that such a title could have been on the minds of News International executives when they closed the News of the World. Maybe it still is.
Source: Brand Republic/Media Week
guardian.co.uk © 2011 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/media/greenslade/2011/sep/07/trinity-mirror-newsoftheworld
Friday, 9 September 2011
Elite Atta: Little Genius
Advertising Agency: DDB Mudra Group, India Creative Director: Ravinder Siwach Copywriter: Ravinder Siwach Director: Llyod Baptista
Source: http://www.ibelieveinadv.com/2011/09/elite-atta-little-genius/
Garbarino: Local
Advertising Agency: Leo Burnett, Argentina
General Creative Director: Seto Olivieri
Creative Directors: Vidi Sibilla, Rodrigo Ruiz
Production: Federico Puricelli, Luciano Molina
Producer: argentinafoto
Photographer: Juan Math�?
Production Executive: Nano Tidone
Retoucher: Diego Salas
Account Executives: Pancho Funes, Luis Vizioli, Victoria Passadore
Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.
Source: http://adsoftheworld.com/media/print/garbarino_local
How a New Design Label Broke into Fashion Week (Video)
Porter Grey, a fashion line started by sisters Alexandra & Kristen O'Neill in 2006, is making its second appearance at Fashion Week. Find out how they learned the business and made it into one of the industry's biggest showcases.
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/3l7C_qHRsOA/220290
Q. and A. With Stuart Elliott
Should ?The Man in the Gray Flannel Suit? be included in a discussion of Madison Avenue-oriented films because it is about public relations?
Source: http://feeds.nytimes.com/click.phdo?i=dbe9b2d3b901b2a7a71b702ae0fade1f
Is a Katy Perry Video as Good for Marketers as 'Deadliest Catch'?
Vevo says Katy Perry's "E.T." video reached 4.5 million views by its fifth day, enough to stack up against a top-rated episode of "Project Runway" or "Deadliest Catch." But TV shows get their viewers faster.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/P6mBC-CzvqQ/
Subscribe to:
Posts (Atom)