Wednesday, 7 September 2011

Advertising: When Bloggers Don?t Follow the Script, to ConAgra?s Chagrin

An exclusive meal for food lovers turned out to be a frozen-food switch ? but the marketing strategy backfired.

Source: http://feeds.nytimes.com/click.phdo?i=989ad9f6ca2ff7a9f970e4860f73fcc9

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