Sunday, 11 September 2011

YouTube Identifies Soundtracks, Creates Auto Playlists?


I was watching this mega-awesome video and noticed that YouTube identified the artist on the soundtrack (Hybrid) and linked the artist's name to a separate page containing more artist details including other tracks, a playlist button, upcoming events, and an info blurb.There's also an affiliate "Buy" link placeholder under the artist's name, but it was left empty. This seems to be a part of YouTube's Content ID program, but I haven't it in this type of action before.

Bonus track: one hacker explores how Content ID works.



Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/Ydw4TTXk60w/youtube-identifies-soundtracks-creates.html

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Customer Acquisition & Conversion Strategies

Customers are the lifeblood of every business. Successful marketing strategies build successful businesses.

Source: http://www.suite101.com/content/customer-acquisition--conversion-strategies-a376851

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CBS Tries to Teach Print Ads to Speak to Promote Fall Season


CBS is again trying to make print ads for its fall season come to life, this time with shortcodes readers can dial to get video on their smartphones.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/T9v2sGE5Gzc/

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How a New Design Label Broke into Fashion Week (Video)

Porter Grey, a fashion line started by sisters Alexandra & Kristen O'Neill in 2006, is making its second appearance at Fashion Week. Find out how they learned the business and made it into one of the industry's biggest showcases.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/3l7C_qHRsOA/220290

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Source: http://feedproxy.google.com/~r/Adverblog/~3/OpL46OQRdO4/

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Saturday, 10 September 2011

Five Overlooked Legal Mistakes Entrepreneurs Make

When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/VUbW7xICTv4/220224

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Loducca: Twipsum

URL: http://twitteripsum.com Created by brazilian agency Loducca, Twipsum is an experimental website that generates filler text based on tweets. It works as the ‘old’ Lorem Ipsum, used in graphic design to demonstrate font and typography on the layout before putting the real text content. To get a custom Twipsum filler text, just type a Twitter [...]

Source: http://www.ibelieveinadv.com/2011/09/loducca-twipsum/

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